Dmytro Kudinov

Dmytro Kudinov

Founder & CEO, inseed.agency

15 years in marketing. Ex-CMO of NAVI, ex-Strategy Director and Junior Partner at Aimbulance. Clients include Pepsi, KFC, Kinder, Mastercard, AXE, Mondelez, Silpo, WOG, Danone, Henkel and McDonald's. 9 EFFIE awards for effectiveness. Co-owner of englishmate, an online English school, and of Whileweb, a web production company. Specializes in marketing strategy, digital marketing and advertising campaign management. Lecturer at UCU Business School, Projector and RUUUSH; has also taught at KAMA, KMBS, Baggage, Bazilik and Diia.Business.

Experience and credentials

  • 15 years in marketing
  • Ex-CMO NAVI
  • Ex-Strategy Director & Junior Partner, Aimbulance
  • 9 EFFIE awards
  • Visiting Lecturer, UCU Business School (MSc in Marketing Management)
  • Lecturer at Projector, RUUUSH
  • KNUCA, Master's in Computer Science, 2011

Profiles

Articles by Dmytro Kudinov

Nike vs. Physical Availability: 0–1 Nike vs. Physical Availability: 0–1
On September 21, 2026, Nike was removed from the S&P 100. China, tariffs, and weak product launches are the usual explanations, but the company brought a good part of this crisis on itself when it cut back its retail partners and reduced the brand's physical availability.
The Cost of Jaguar’s Brand Reset: £2.25 Billion in Investment and New Brand Equity The Cost of Jaguar’s Brand Reset: £2.25 Billion in Investment and New Brand Equity
For nearly two years, discussion around the new Jaguar has focused on the new logo, the Copy Nothing campaign, and the pink Type 00 concept. But the more important development is that Jaguar is changing the economics of the brand along with its visual identity: pricing, scale, product architecture, and customer base. That makes the case useful for understanding what distinctive brand assets are actually worth.
Dmytro Kudinov about Black Friday Dmytro Kudinov about Black Friday
In his article for our blog, Dmytro Kudinov, CEO of inseed.marketing, discusses the pros and cons of Black Friday for businesses, and advises how brands can utilize this marketing tool.