How to Get Started with Your Holiday Marketing
The holidays are almost upon us, and with them, so much excitement! You may not be able to craft a killer new in-season ad campaign just yet, but that doesn’t mean you can’t get started on the path to success. Here are some tips for getting started this holiday season with your marketing plan:
Know your audience
The best way to get to know your audience is through surveys. Create a survey that lets you know what type of people you’re reaching, what products they’re interested in, and what problems they’re trying to solve. While getting survey results back-end-loaded is not the same for everyone, it’s a quick and easy way to get a feel for your audience. You can then go from there by exploring your audience’s needs and wants using different content types, such as infographics, videos, lists, and more.
Brainstorm holiday ad ideas
Brainstorming is a great way to get a head start on your holiday marketing. Pick a few holiday-themed topics that are close to your heart, and start brainstorming different options for ads around them. You may come up with several ad concepts that work well together, or you may need to narrow your choices to find the perfect match. Try to keep your brainstorming focused on two things: What are people interested in, and what are they doing right now? With those questions in mind, you can brainstorm ad ideas that will help solve problems people are experiencing this holiday season.
Create an email list
One of the most impactful ways to get your name out this season is by creating a mailing list. One of the best gifts you can give your email list is your own brand new in-season ads. You can start by offering to include your ad in their weekly emails. If they are interested, you can then brainstorm different ways to tie your content to the topic and make it more impactful. You can create your email list using services like MailChimp or Get Email Lists. You can choose to give your subscribers a free gift with their first purchase, or send them a freebie every time they make a purchase from your list.
Go with growth over conventional wisdom
Conventional wisdom is always changing, and so is your marketing. Working within the boundaries set by traditional methods of marketing, rather than following the grain of what’s working in other industries, can give your company a leg up this season. Not only do traditional advertising methods not always work for you, but the way your target market is changing can make them less relevant. The most popular way to reach people these days is through social media, where traditional advertising methods are simply not applicable.
Don’t be afraid to shake things up
So many companies get too comfortable in their ways, putting out the same old, same old. You don’t have to go that route, though. Try some risk-taking this season and see what happens. Shake things up a little and see what happens. Don’t be afraid to experiment, try new ideas, and shake things up. Remember, your marketing doesn’t need to be a straight-laced, run-of-the-mill, conventional adventure. You can do whatever you want this season, and it’s okay if people notice.
Stay authentic and transparent
One of the best ways to get your name out this season is by staying authentic with your brand. Your brand is what brings customers to your website, and if you’re not representing your brand accurately, people will walk away from your site before they even have a chance to enter it. Be open about your business on social media, too, especially during the holiday season. Be transparent about what you’re doing and what you’re offering. Be open about discounts, sample sales, and special events, and let people know when you’re taking any of these things off.
Wrapping Up
The holiday season is a great time to share your brand and its products with the world. You can do so by hosting an in-person marketing program, or you can do it online with tools like Shopify. Maintain your online presence at all times during this season to stay connected with your customers. Make sure your website is up-to-date, and bring your marketing plans into the digital era.
With the hustle and bustle of the holidays, you may not be able to craft a killer new in-season ad campaign just yet.
At inseed.marketing, we know exactly how to plan such campaigns and will help you implement them effectively!
Let your business blossom!