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How to Retarget Ads – How to Find the Right Target, Why and How to Use Landing Pages

When thinking about advertising, you most likely think of traditional media like TV and newspapers. However, just because these are the only places that advertisers can reach potential customers doesn’t mean they’re the only places that work. In fact, digital advertising is a booming industry right now with its own set of challenges to consider. If you’re looking to advertise on Instagram and Facebook, but not sure where to start or how to best target your ads, this article is for you. It breaks down everything from why you should retarget ads to how to find the right target and why and how to use landing pages when advertising on Instagram and Facebook.

What is Retarget Marketing?

Retargeting is a method of targeting your audience based on their behaviors on your website. It’s the practice of serving ads that are relevant to the people you’re marketing to, even if they’ve not taken the bait yet. That’s why you have to find the right audience, and then serve ads that trigger those interests. Retargeting is essentially the opposite of broad targeting, which is the practice of serving ads that are irrelevant to the people you’re marketing to. Instead, broad targeting is the process of serving ads that are not always relevant to your audience.

Why Does Retargeting Work?

There are a few main reasons why retargeting works: 

You found an audience

 – Retargeting sends your ads to the people who have already shown an interest in your business. This is especially helpful if you’re looking to grow your customer base. 

Your brand is represented

 – Retargeting gives your brand a chance to shine, especially if you choose the right audience. 

How to Find the Right Target, Why and How to Use Landing Pages

Once you’ve chosen the right audience for your brand, it’s time to find the right target. You can do this by using a demographics research tool like Modality, which allows you to look at different cities, states and countries and see what demographics you’re likely to want to target. You can use this tool to find out what age groups, ethnic groups and employment rates are most common in your desired location. Once you’ve found the right audience, it’s time to narrow down your search. The most important thing you can do is to find the right target. From there, you can choose to follow up on those leads by sending a sales call or sending them a follow-up email. The last thing you want to do is serve ads that are irrelevant to your target audience. There are a few things you need to keep in mind when choosing what to advertise on: 

Your audience’s demographics 

– You want to choose ads that are relevant to your audience’s demographics, which can be broken down into gender, age and income levels. 

Your competition 

– Retargeting ads against other brands’ ads will give you a better sense of what to avoid. Instead, look for ads that are similar to yours and are running in different channels, so you can stand out from the crowd. 

Your product or service

 – Although most people will be interested in your product or service after they’ve seen your ads, you also want to consider other audiences that you haven’t reached yet. For example, if your product is a travel blog, you might want to target your blog’s followers, but not just any followers – followers that are interested in travel.

What are the Advantages of Retargeting?

There are a few advantages of retargeting: 

Better Reach 

– Retargeting is an effective way to reach new audiences. Because your ads are relevant to the people who have already shown an interest in your brand, you can increase your reach without spending a lot of money. 

More Metrics

 – Retargeting gives you better metrics than broad targeting because you’re serving ads to the people you’ve already shown an interest in. For example, if your campaign targets people interested in fashion, but haven’t bought anything yet, then your campaign will have higher click-through-rates (CTRs) and more conversions than a broad-based ad campaign. Better ROI

 – Retargeting is cost-effective, especially if you consider the ROI of other forms of marketing that don’t reach as many people. The average cost of marketing on Facebook is about $7 per 1000 likes, which means it would take you about $300 to reach that goal. By targeting your target audience with retargeting and serving ads that have a higher CTR, you can save more money in the long run.

Disadvantages of Retargeting

Unfortunately, there are a few disadvantages to retargeting: 

More work

– Retargeting requires more work upfront, including creating ads that target your audience and setting up shop in the app store. On top of that, you have to track the results to see how effective your ad campaign was, which is a lot of legwork. 

No free advertising 

– Retargeting isn’t free. You have to pay for the right to serve ads against other brands’ ads. 

No chance to test 

– Like all forms of marketing, retargeting is a passive form of advertising. You don’t directly influence people’s behavior, and you can’t know if your ads will work or not.


As the number of digital platforms continues to grow, the need for effective digital advertising has become more apparent. Retargeting allows brands to reach new audiences without having to spend a ton of money on traditional forms of marketing. This is a great way to expand your customer base and find new customers that might be interested in your brand, service, or product.


And if you’re still on the fence, contact us at partnership@inseed.marketing, and we’ll help you with any effective solution for your business.


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