The Top 7 Ways Your Business Can Get B2B Customers Online
Looking to expand your customer base? In an increasingly digital world, staying in touch with your potential customers is as important as ever. In fact, 75% of small businesses expect to increase their customer base online in the next 12 months, while 84% expect to increase their conversion rate percentage. So what are you waiting for? Get building a team of B2B marketers and get rolling on this list of tips for getting your customers online.
Research is key. Research is key!
As you’re probably well aware, the number one way to get more customers is to become more creative with your offers and marketing strategies. Your customers want to feel comfortable buying from you, and that means they want to feel happy when they make a purchase from your company. They want to be treated like valued customers, not just numbers. That’s where research comes into play. How do you go about doing research for your customers? You can conduct surveys, read reviews, and study competitor websites. By conducting these types of activities, you can get a feel for what your customers want and what problems they’re trying to solve. Once you acquire this information, you can use that knowledge to create better offers and increase conversion rates on your website.
Have a plan.
The best way to get your customers on the right track with your business is to have a plan. Before you launch any marketing campaigns, have a plan in place for how you’re going to achieve your goal. For example, if you’re aiming to increase your sales by 10%, you’d want to plan ahead and know what sales technique would help you reach your goal. You might have a few ideas of how you could reach your goal, but until you know what techniques work best for you, you’re not going to be successful. Having a plan will help you stay focused and avoid getting overwhelmed by the amount of work that lies ahead of you.
Start with a blog.
Blogging is a proven method for building a customer base, and it’s something that even the biggest brands are doing. What’s even more impressive is that over 60% of consumers now feel that blogging is something they can and want to do. Blogging is easy, and it can be a great way for your customers to connect with you if they want to buy from you. There are many different types of blogging – from creating a blog that people can simply read to get information, to creating an online magazine or business directory. Whatever you choose to do, make sure it’s something your customers will be interested in.
Make it easy for customers to find you online.
What’s the number one way to get your customers online? Get it right the first time. That’s what you should be striving for when it comes to your website. When someone clicks on your website, the first thing they should see is your business logo. Your website should be the first thing your potential customers see when they log into their computer or mobile device. If you make the website experience as seamless as possible for your customers, they’ll be more inclined to purchase from you. This means making your site easy to navigate, load fast, and use comfortably. You should include a navigation menu on the left-hand side of your page that takes customers to different sections of your site. You should have a clear and concise home page with your business information such as your contact info, hours, and shipping info. Your shopping cart should be at the bottom of the homepage so customers have a clear view of what they’re buying before they click “buy.”
Be transparent about your pricing and offers.
No matter how good your marketing strategy is, if your pricing is wrong, your customers will notice. If they feel like they’re being sold something that’s significantly more expensive than what they’re actually paying for, they’ll be less likely to purchase from you. Make sure you know what price points work best for your business and your customers. There are many ways to go about this. If you’re dealing in physical products, you can always lower the price of your products once they’re in their possession. If you sell a service, you may have to be upfront about what the price is and what it includes. Be sure to keep your customers happy and make it easy for them to return your products if they don’t like them.
Don’t be afraid to shake things up and don’t be afraid to experiment.
If you’ve been following along so far, you’ve probably realized by now that there are many ways to get more customers online. You can do everything right, do nothing at all, or you can even shake things up a bit and try something new. Neatness isn’t something you should stress about when it comes to your business. What you should stress about, instead, is getting your customers the best customer experience possible.
Bottom line
At the end of the day, B2B marketers don’t need to be the best in the business at getting their customers online. The most important thing is to do your research, have a plan, and start with a blog. By using the 10 tips mentioned above, you can get your customer base online, and start growing a customer base that will keep growing with time.