Online English school iKnow
iKnow is an online English language school. The main feature is its own multimedia platform, where all training takes place. Here you have everything you need: textbooks, chats with teachers, dictionaries, a virtual notebook and notes, homework, assessment books, and a calendar of classes. The school offers training in various formats: group and individual classes for adults and children with local teachers and native speakers.
Tasks for inseed.marketing:
We provide complete marketing support for the brand. The main task is to increase sales, reduce the lead cost, increase brand awareness and bring new products to market.
We started with the previous marketing activities audit and their optimization. Then we developed a communication strategy and activity plan for the year and are now implementing it. In the project, we are responsible for:
- SMM – content plan development and page moderation;
- launching and managing image and performance campaigns;
- Google contextual advertising management;
- development of advertising materials;
- SEO-optimization of the website and its external promotion;
- email-marketing – planning, setting up, and launching of mailings;
- PR and work with influencers;
- development of strategies for new products to enter the market.
In the 3 months since we started, we have already increased the conversion rate to 5.65%, increased the number of leads by more than 7 times, and reduced the lead cost by 55%. In November 2021, as part of the image campaign, we released a 30-second video on social media and Youtube.
You can watch it on inseed.marketing pages on Facebook and Instagram. We continue to work on the development of iKnow, and we will share the latest results in the blog!
Do you have a similar project? Email us at partnership@inseed.marketing, and we will help.