Liberty residential complex
We were contacted by the developer Yana “Bud”, who built a premium residential complex in Truskavets, a resort town in Ukraine. A special feature of the project is that the company offers to develop individual planning for each individual buyer, taking into account all wishes and needs.
Tasks of inseed.marketing:
The main request was to increase the number of apartment sales in the “Liberty” residential complex, along with the processing and qualification of leads.
To implement the task, we:
- developed a convenient landing page to represent all benefits of the project;
- set up Google Analytics and Call tracking to track website events, conversions, and leads by phone;
- hired and set up the contact center manager;
- set up the CRM system for client management;
- launched targeted advertising on Facebook and Instagram as well as Google Search Campaign;
- designed communication materials for local OOH campaign;
- developed Content Policy and Tone of Voice for brand communication on Social Media;
- took over SMM: created content for social networks, posted and moderated pages.
Results:
During the period of the campaign, we’ve already attracted 167 leads, achieved a conversion cost of $12.92 (CPA), and reached a conversion rate of 2% (CR). Currently, we are still working on the campaign, so we will share the final results of our cooperation soon!
Do you have a similar project? Contact us, and we will help.