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On September 21, 2026, Nike was removed from the S&P 100. China, tariffs, and weak product launches are the usual explanations, but the company brought a good part of this crisis on itself when it cut back its retail partners and reduced the brand's physical availability.

For nearly two years, discussion around the new Jaguar has focused on the new logo, the Copy Nothing campaign, and the pink Type 00 concept. But the more important development is that Jaguar is changing the economics of the brand along with its visual identity: pricing, scale, product architecture, and customer base. That makes the case useful for understanding what distinctive brand assets are actually worth.

Artificial Intelligence (AI) isn’t just a buzzword anymore—it’s become a core part of how modern businesses operate. Whether it’s automating routine tasks, predicting customer behavior, or driving innovation, AI is reshaping strategies at every level. But like every powerful tool, AI comes with both advantages and challenges.

Digital world is changing fast. Privacy laws are tightening, browsers are killing third-party cookies, and users are demanding more control. So, what’s next? Contextual advertising might just be the superhero marketers didn’t know they needed.

AI, in the business world, refers to computer systems capable of performing tasks that normally require human intelligence—think decision-making, problem-solving, and predicting future trends. In simpler terms, it’s like having a super-smart, never-tired assistant who can crunch numbers, analyze patterns, and offer recommendations in seconds.

Інструменти штучного інтелекту пишуть блоги, створюють відео, генерують електронні листи — швидше, ніж будь-яка людина коли-небудь могла б це зробити. Бізнес любить це, бо це економить час і гроші. Проблема? Швидкість не завжди означає зміст.

In modern marketing, it’s no longer enough to just be creative — you need to be technologically armed. Businesses that want to grow, save resources, and achieve results faster are increasingly turning to AI agents. But who are they and how do they help scale a company?

The brands winning today aren’t necessarily spending more — they’re spending smarter. They’re developing thoughtful data strategies that align with user expectations, deliver value, and drive real results.

Let’s be honest: lead generation isn’t what it used to be. If you’ve been feeling the sting of rising costs and shrinking ROI, you’re not alone. But here’s the good news—there are smarter, leaner, and more effective ways to keep those leads coming in without burning through your marketing budget.

In today’s digital-first world, marketing isn’t just about making noise—it’s about making meaningful connections. Whether you’re a startup or an enterprise, marketing helps you reach your audience, build trust, and ultimately drive revenue.

In today’s hyper-competitive market, acquiring a new customer can cost five times more than retaining an existing one. Loyal customers are not only more profitable, but they also become walking, talking billboards for your brand.

Whether you're a small team or a big department, having well-oiled marketing operations is key to scaling and sustaining success.

Is SEO really about to kick the bucket now that GPT is in the game? It's a hot topic right now. Everywhere you turn, people are asking: “Will AI replace writers?” or “Is SEO still worth learning?” If you’ve been losing sleep over this, don’t worry. Let’s unravel the truth about GPT and its real impact on SEO — no fluff, no panic.

A lot of people think branding is slapping a fancy logo on your website and calling it a day. Nope. That’s just the surface. A logo is part of your brand, but it’s not the whole story.

Why Segmentation Is Crucial for New Brands If you’re just stepping into the market, your brand’s voice can easily get drowned out. Audience segmentation helps cut through the noise. By focusing on specific groups, you can tailor your message, create stronger relationships, and make the most out of your limited budget.

Is your business struggling to retain customers? You’re not alone. Many companies lose potential buyers without realizing the root cause. The competition is fierce, and even small marketing missteps can push customers toward your competitors.

In the digital age, businesses are constantly seeking ways to maximize their online presence. The battle between SEO (Search Engine Optimization) and Paid Advertising has been ongoing, leaving many entrepreneurs puzzled about which strategy to choose for rapid business growth. Should you invest time in organic search rankings, or should you throw money into ads for instant visibility? Let's break it down.

A high-converting page can mean the difference between a thriving business and a failing one. Let’s dive into the strategies that will supercharge your page and skyrocket your conversions.

Sales funnel metrics are the measurable data points that track a user’s journey from awareness to conversion.

Ever feel like the digital marketing world is spinning faster than ever? You’re not alone. Businesses are scrambling to stay relevant in an era where technology evolves at the speed of light.

Marketing automation is like having a superpower for your business. It’s all about using tools and technology to streamline repetitive marketing tasks.

What’s the point of having a website if you don’t know what you want it to achieve? Setting clear goals is your roadmap to success. Whether it’s increasing sales, generating leads, or showcasing a portfolio, your goals will guide every decision you make.

Your website is a digital storefront, but are you sabotaging its potential? Let’s uncover the top mistakes and fix them step by step.

Think of analytics as a map guiding you through the vast terrain of marketing. It tells you where your efforts are effective and where they need adjustment. Data-driven decisions help in allocating budget wisely, targeting the right audience, and optimizing campaigns for better results.

Online marketing can be a game-changer for businesses of any size. But diving into digital marketing without understanding the common pitfalls can lead to wasted time, money, and resources. Let’s break down the key mistakes many marketers make—and, more importantly, how to avoid them to ensure your efforts drive actual results.

Web design goes far beyond simple aesthetics; it’s a crucial aspect of building a trustworthy and credible brand. In today’s digital world, your website often serves as the first interaction with potential customers, meaning your design elements need to leave a lasting positive impression.

Personalized marketing has become a game-changer for businesses looking to build stronger connections with their audiences. But why does a personalized approach matter so much, and how can you effectively implement it in your online marketing strategy?

In today’s fast-paced digital world, connecting with customers on multiple channels isn’t just a luxury—it’s a necessity. But how do you ensure your marketing efforts across all platforms are seamless, consistent, and effective? This is where omnichannel marketing comes in.

In 2024, the business landscape is more competitive than ever, making effective lead generation and retention a top priority for businesses of all sizes.

Conversions are the backbone of successful online marketing. Whether you're aiming for more sales, sign-ups, or any other kind of engagement, the ultimate goal is to turn casual visitors into loyal customers. But how exactly do you achieve this?

Staying ahead of Social Media Marketing (SMM) trends can make or break a business in today’s fast-paced digital world. With every new year, social media evolves, bringing fresh opportunities and challenges. But what does the future hold for SMM in 2024-2025? Let’s dive into the top trends that every business needs to know to stay relevant and engage their audience effectively.

Social media ads can be a goldmine for reaching your target audience, but if you're not careful, they can also drain your budget without delivering results. Whether you’re a seasoned marketer or new to the game, understanding what not to do is just as important as knowing what to do. This guide walks you through ten common mistakes and how to avoid them so you can maximize your advertising success.

In today's fast-paced digital landscape, businesses need to be agile and responsive. Marketing automation helps businesses achieve this by automating tasks like email marketing, social media posting, and lead nurturing, allowing marketing teams to focus on strategy and creativity.

In today's competitive market, mastering lead generation is essential for any business aiming to grow. But what exactly is lead generation, and why is it so crucial?

Digital marketing has evolved significantly over the past few years. As we step into 2024, the focus shifts towards more personalized, AI-driven, and data-centric approaches.

A strategic marketing plan is a comprehensive document that outlines your marketing goals, strategies, and actions. It’s not just a random collection of ideas; it’s a carefully crafted blueprint designed to align your marketing efforts with your business objectives.

If you're running an online business, you know just how crucial it is to turn your visitors into customers. But what are the best ways to achieve this? In this article, we'll dive into proven strategies that can boost your website conversions and help your business thrive.

The digital landscape is constantly evolving, and staying ahead of the curve means adapting and implementing the latest strategies. Whether you're a seasoned blogger or just starting out, these tips will help you attract more visitors and keep them engaged.

How long does it take for a new website to show up on Google? The truth is, there's no one-size-fits-all answer. It can vary based on several factors. Let's dive into the details and explore how long it typically takes and what you can do to speed up the process.

In today's digital world, content marketing is more crucial than ever. As we move into 2024, it's essential to adapt and refine your strategies to keep your audience engaged and interested.

Marketing automation refers to the technology and software platforms designed for marketing departments and organizations to effectively market on multiple channels online and automate repetitive tasks.

Welcome to the world of eCommerce! Whether you're a budding entrepreneur or an established business looking to expand online, understanding the secrets to eCommerce success is crucial.

In the rapidly evolving landscape of business and marketing, Digital PR has emerged as a crucial component for companies aiming to establish a robust online presence and engage with their target audience effectively. Digital PR encompasses a set of strategies and tactics aimed at enhancing a brand's visibility, credibility, and reputation in the digital realm. Unlike traditional PR, which primarily focuses on securing coverage in print and broadcast media, Digital PR leverages online platforms and channels to reach and engage with audiences.

In today's digital age, a robust social media presence is essential for any brand looking to succeed and thrive. With the ever-evolving landscape of social platforms, it's crucial to adapt and refine your strategies to stand out amidst the competition. This comprehensive guide will walk you through the steps to enhance your brand's social media presence in 2024.

In today's digital age, establishing a successful E-commerce business requires strategic planning, meticulous execution, and continuous adaptation to market dynamics. Whether you're a budding entrepreneur or an established retailer transitioning online, understanding the key steps involved in building a thriving E-commerce venture is crucial.

E-commerce has transformed the way businesses operate and consumers shop. With advancements in technology and shifting consumer behavior, staying ahead of marketing trends is crucial for success in the ever-evolving landscape of online retail.

E-commerce has been rapidly evolving over the years, with advancements in technology and changing consumer behaviors shaping the landscape. As we move into 2024, several emerging trends are expected to revolutionize the way people shop online.

In today's digital age, social media has become an integral part of our lives. From connecting with friends to exploring new products, its influence is undeniable. For businesses, harnessing the power of social media is crucial for success, and one effective way to do so is by integrating social media platforms into their websites.

Mobile devices have become an integral part of our daily lives, profoundly influencing how we communicate, shop, and consume content. In the realm of marketing, mobile devices offer unparalleled opportunities to engage with customers

Digital marketing has transformed the way businesses interact with their audience. In the vast landscape of the internet, navigating through the digital frontier requires strategic maneuvers, with targeted digital marketing emerging as a powerful tool in the marketer's arsenal.

Interactive marketing has emerged as a pivotal strategy in the realm of digital marketing, revolutionizing the way brands engage with their audiences. From personalized content to immersive experiences, interactive marketing offers a myriad of opportunities for businesses to connect with consumers on a deeper level.

In the fast-paced landscape of modern business, understanding your competitors is essential for success. Competitor analysis involves evaluating the strengths, weaknesses, strategies, and performance of rival firms to gain a competitive edge. It provides valuable insights into market trends, customer preferences, and emerging opportunities.

Brand awareness refers to the extent to which consumers are familiar with the distinctive qualities or image of a particular brand. It encompasses both recognition and recall, making it a crucial aspect of building customer trust and loyalty. In the online landscape, where competition is fierce and attention spans are short, having strong brand awareness can set you apart from the crowd.

In the fast-paced landscape of the Software as a Service (SaaS) industry, implementing effective marketing strategies is essential to not only survive but thrive.

In today's competitive digital landscape, achieving a strong online presence is paramount for the success of any business. One of the most effective strategies to enhance your brand visibility is through meticulous SEO optimization.

The digital landscape is a vast canvas awaiting the strokes of a masterful hand. Through an adept fusion of creativity, data-driven insights, and strategic digital marketing, brands can not only cultivate awareness but etch themselves into the collective consciousness of their audience, creating a lasting legacy in the annals of the digital age.

Mobile marketing and applications are at the forefront of the digital revolution, reshaping how businesses interact with their target audience. As the use of smartphones continues to rise, understanding how to optimize mobile strategies becomes paramount for any brand.

In the dynamic landscape of startups, establishing a robust marketing strategy is akin to navigating through uncharted waters. The success of a startup heavily relies on its ability to create a strong brand presence and connect with its target audience. In this article, we'll delve into the intricacies of formulating an effective marketing strategy tailored specifically for startups.

In the fast-paced world of digital marketing, staying ahead of the competition requires continuous evaluation and adaptation. A marketing audit serves as a crucial tool for businesses looking to assess the effectiveness of their advertising campaigns. Let's dive into the intricacies of marketing audits and how they contribute to the success of promotional activities.

In the rapidly evolving landscape of e-commerce, staying ahead demands a strategic embrace of groundbreaking innovations. In the upcoming year, the intersection of technology and marketing promises an exciting array of trends that will redefine the online shopping experience.

In the labyrinth of modern consumerism, marketing strategies wield a profound influence, their subtle maneuvers shaping our choices and preferences. Delving into the intricate interplay between psychology and commerce unveils a tapestry of techniques employed to captivate, persuade, and ultimately guide our purchasing decisions.

In his article for our blog, Dmytro Kudinov, CEO of inseed.marketing, discusses the pros and cons of Black Friday for businesses, and advises how brands can utilize this marketing tool.

In the dynamic landscape of business, the art of lead generation has emerged as a cornerstone for sustainable growth. We invite you to explore the winning approaches that can transform your lead generation efforts, elevating your business to new heights.

Marketing automation is an essential tool for enhancing the efficiency of marketing campaigns, optimizing time and resources, and ensuring better communication with clients.

In the vast realm of e-commerce, two primary business models dictate the landscape: Business-to-Business (B2B) and Business-to-Consumer (B2C). As companies navigate the intricate web of transactions, a well-crafted marketing strategy becomes the compass guiding them to success.

In the world of e-commerce, conversion rates play a vital role in the success of any digital venture. The ability to turn website visitors into paying customers is a fundamental goal for every online business.

Marketing analytics is the backbone of successful modern businesses. It involves the use of tools and metrics to measure, manage, and analyze marketing performance. By examining data, businesses gain insights to make informed decisions, enhance strategies, and optimize their marketing efforts for better results.

In today's digital age, small businesses need to harness the power of the internet to thrive in a competitive market. Crafting a unique internet marketing proposal is essential to help small businesses stand out and achieve their goals.

In today's fast-paced digital landscape, marketing strategies have evolved considerably, and one of the most prominent trends in recent years has been influencer marketing. Businesses across the globe are leveraging the power of influencers to promote their products or services and reach a broader audience. But the question remains: is influencer marketing right for you and your brand?

In the digital age, businesses constantly seek innovative ways to generate leads, nurture prospects, and convert them into loyal customers. One of the most effective strategies for achieving these goals is by creating gated content.

Digital advertising is a fundamental component of modern marketing efforts and has become increasingly prevalent due to the widespread use of the internet and digital devices.

In today's digital age, the world of business has shifted significantly towards the online realm. E-commerce has become a powerful tool for entrepreneurs and established businesses alike. To succeed in this competitive landscape, it's crucial to create an effective e-commerce platform that can attract and retain customers.

In the ever-evolving landscape of marketing, staying ahead of the curve is essential for businesses aiming to thrive in 2023 and beyond. The coming year is expected to bring about significant shifts in the way companies approach marketing strategies. From cutting-edge technologies to changing consumer behaviors, this article will delve into the main trends that are set to shape the marketing landscape in 2023.

In today's digital landscape, a website serves as the virtual front door to your business. It's where potential customers land, explore, and ultimately decide whether to take the desired action, whether that's making a purchase, signing up for a newsletter, or filling out a contact form. Maximizing conversions on your website is not just a matter of chance; it requires a strategic approach.

Blogging is a powerful tool that can provide numerous business benefits when used effectively. It allows businesses to engage with customers, build relationships, and ultimately drive growth.

A logo is a visual representation of a brand or company, and its design plays a crucial role in conveying the essence and values of that brand.

There is a boundless number of ways to be seen in today's digital world. One of the most effective and most special ways is to create a powerful personal brand. This process, as a personal branding, allows you to show your uniqueness, skills and values, being with all the help of clients and clients.

In today's fast-paced digital landscape, staying up-to-date with the latest advertising strategies and Pay-Per-Click (PPC) trends is crucial for businesses aiming to achieve maximum outreach and revenue generation. As we delve into 2023, several multichannel advertising approaches and PPC trends are emerging as game-changers. In this article, we'll explore these strategies that can empower businesses to enhance their online visibility, engage with their target audience effectively, and drive remarkable growth. So, without further ado, let's dive into the dynamic world of multichannel advertising and PPC trends!

Marketing is the lifeblood of any successful business. With the digital landscape evolving rapidly, finding the right marketing agency has become essential for brands aiming to stand out in the competitive market. Selecting a top-notch marketing agency can be a game-changer, propelling your business towards greater success. But how do you distinguish the cream of the crop?

In today's digital age, where information spreads like wildfire and opinions are formed in a matter of seconds, online reputation management has become a crucial aspect for individuals and businesses alike. Whether you're an individual seeking a job, an entrepreneur running a startup, or a well-established corporation, your online reputation can significantly impact your success and credibility.

In the fast-paced world of digital marketing, businesses are constantly looking for innovative ways to promote their products and services. One such approach that has gained significant popularity is performance marketing.

In today's digital age, having an effective online presence is crucial for businesses to thrive. Landing pages play a pivotal role in converting website visitors into leads or customers.

In the fast-paced world of marketing, businesses are constantly seeking ways to measure the success of their marketing efforts. Return on Marketing Investment (ROMI) is a crucial metric that helps companies determine the effectiveness and profitability of their marketing campaigns.

Mobile applications have become an integral part of our daily lives, serving various purposes from entertainment to productivity. With the increasing demand for mobile apps, developers are constantly looking for effective ways to monetize their creations.

With the rise of digital marketing, many companies have shifted their focus entirely to online platforms, neglecting the potential benefits of traditional marketing methods. However, a successful marketing strategy requires a balanced approach that combines the best of both worlds – digital and traditional marketing.

In today's digital age, businesses have a wide range of marketing strategies at their disposal to promote their products and services. Two popular methods that often come up in discussions are content marketing and social media marketing.

Starting and running a business requires careful consideration and planning. It involves various aspects, from defining your vision to managing finances and delivering value to customers. By understanding the essential elements that contribute to business success, you can make informed decisions and increase your chances of achieving your goals.

A brand name serves as the foundation of your brand's identity and acts as a powerful tool to communicate your values, products, and services to your target market.

Digital marketing has become an integral part of businesses' growth strategies, allowing them to reach a wider audience and generate leads.

Running a successful IT business requires a combination of technical expertise, strategic planning, and effective management. In this article, we will explore five crucial aspects that contribute to the success of an IT business.

Digital marketing has transformed the landscape of business promotion, providing unparalleled opportunities for connecting with and influencing target audiences online. However, the power of digital marketing also brings forth the responsibility to adhere to ethical considerations.

In today's business environment, where competition is becoming increasingly fierce and customer expectations are constantly rising, companies must actively seek ways to improve their relationships with customers. Customer Relationship Management (CRM) is becoming a key element in achieving this goal.

In this fast-paced, interconnected world, social media has emerged as a powerful tool for businesses to connect with their customers. Integrating social media into your marketing strategy can help you boost brand awareness, drive website traffic, generate leads, and increase conversions.

Paid mobile user acquisition refers to the practice of acquiring new users for a mobile application or game through paid advertising campaigns. It involves investing money in various marketing channels and strategies to drive downloads, installations, and user engagement for a mobile app.

Calculating Customer Acquisition Costs (CAC) for mobile apps is essential for businesses to understand the effectiveness of their marketing campaigns and optimize their acquisition strategies.

CRM (Customer Relationship Management) is a powerful tool that can significantly impact a company's marketing strategy. By understanding customer needs, providing them with personalized experiences, and establishing strong relationships, companies can contribute to customer acquisition, improve retention, and achieve sustainable growth.

In today's digital age, having a strong online presence is essential for the growth and success of any business. This article provides five valuable tips to help businesses improve their visibility and attract more customers online.

Performing a successful digital marketing competitor analysis is crucial for any business looking to stay ahead in today's competitive online landscape.

Client retention is the art of keeping your customers happy and satisfied with your services, resulting in their loyalty towards your brand.

As social media becomes more and more vital to a business's marketing plan, numerous companies are seeking the assistance of Instagram marketing agencies to expand their online influence. The plethora of available options can make it difficult to select the perfect agency for your business.

Social media has become a vital tool for businesses to reach out to their target audience and boost their sales. With the right strategy, social media can help you build a sales funnel that attracts leads and converts them into loyal customers.

A lead generation website serves as the primary platform to attract potential customers, generate leads, and ultimately drive sales.

In this article, we’ll cover some tips and best practices for creating a winning sales outreach email template.

The holiday season is a great time to share your brand and its products with the world.

If you’re looking to advertise on Instagram and Facebook, but not sure where to start or how to best target your ads, this article is for you.

B2B marketers don't need to be the best in the business at getting their customers online. The most important thing is to do your research, have a plan, and start with a blog.

It's that time of year again when small and medium-sized business owners look forward to seeing new customers sign up for their mailing lists. But what if you don’t have the money or the budget to spend on marketing?

To get the most bang for your buck when investing in marketing, here are some helpful tips on how to get a positive return on your investment.

Are you looking to take your business to the next level? If yes, you need to have a solid and effective go-to-market (GTM) strategy. A GTM strategy is a set of tactics, processes, and activities used to gain a competitive advantage in the market. It is the blueprint that helps you to launch a product or service successfully.

Some marketers believe that the brand is an emotion, and some believe that brands deceive consumers into setting unreasonably high prices. The consumer focuses on rational benefits such as price and quality.

inseed.marketing is a marketing-investment company, which means that we help brands and invest in new businesses and startups.

Almost every day, we hear the word “strategy.” And it is used in a variety of contexts, from geopolitical sophistry to Instagram posts. This word is becoming a cliché, often used in wrong situations. Marketing experts think the main problem is that market experts do not understand what a strategy is in principle and how it differs from tactics.

We keep talking about our services, one of which is consulting.

The crisis creates many market barriers, but it also creates enormous opportunities. No grain will germinate without rain, and no matter how fertile the soil is.

You may have a great idea for a business, but it is not enough. You need to invest in a startup for its development. You should know what source of seed investment is better for your business.

No business is immune to the crisis, which is detrimental to everything. Every business owner is facing new challenges and is looking for ways to preserve it.

It's commonly known that even good ideas fail. We want to see more cool businesses and brands in the market. That is why we share with you a few mandatory steps for entrepreneurs and startups on how to make your business idea work.

Many entrepreneurs trust their intuition, which can lead their business to failure. You need to learn from others' mistakes and follow simple startup rules to become bigger.

Marketing is a set of keys to market opportunities. But at the same time, it's also a delicate skill in selecting the right one.

Many people wrongly believe that market research is a waste of money and time. But, our team believes otherwise based on years of experience.

An idea is a fundamental element, which is very important for starting any business. But, unfortunately, it's not enough for success. In this article, you will find out why!